Email templates for real estate agencies

If you work in real estate, you will spend the majority of your time outside of your office showing potential buyers, properties they are looking for. While your current clients should be prioritized and given your undivided attention, it is also critical to have a marketing funnel that will provide you with future clients.

Because you are probably too busy to do your own marketing, you can use some assistance – marketing automation.

More specifically, automated email marketing can be used to engage with potential customers, send them alerts about new properties on a regular basis, and stay on their radar until they decide to look at a property.

You can create your own real estate marketing engine by combining cold email marketing workflows and personalised email templates.

We’ll look at customised email templates for real estate businesses in this post. You can use these templates as a starting point to create your own lead generation email content.

Email templates for real estate buyers

The majority of your cold emails will be sent to potential property buyers. Let’s take a look at some helpful templates for this type of outreach.

Consider purchasing a lead generation email template.

This is essentially a cold email template for contacting potential real estate buyers. However, you should send it only to people who are likely to be interested in purchasing a new home. Otherwise, large numbers of emails ignored can harm your sender reputation. You can send it to people who have visited your website, subscribed to your newsletter, and so on.

Subject – You don’t want to miss out on this investment opportunity.

Hey, #Name#.

Housing prices in #Name the key areas# are expected to rise by #Project Growth Percentage#% over the next decade, thanks to the key infrastructure projects – #Name a few infra projects in the city# – that are currently under construction.

So, if you’ve been thinking about buying a house, now is the time.

Being from #Your business location#, I’ve helped #Number of clients# families find their dream home in the last year.

Please let me know if you want to look at current property listings.

Alternatively, you may contact me at – #Your contact number#.



Send real estate listings after submitting a contact form

You can use this email template when someone fills out a contact form on your website and requests real estate listings in a specific area. Send them the listings that correspond to their search criteria. However, send them a link to your calendar (such as a calendly link) so they can schedule a call or a showing.

Subject: Finding your dream home

Hey #Name#,

Thank you for contacting us and completing the form on our website.

We reviewed your information and am pleased to inform you that we have a number of properties that meet your criteria.

#List of properties that match – with links to listings#

After assisting #Number of clients# families in finding their dream home in the last year, I am confident that we will find your dream home very soon.

To begin, please let me know if anything on the list above piques your interest and when you’d like to schedule a showing – #Link to your calendar#.

I’ll post a few more listings in the coming days. Please let me know if there is anything else I can do for you.



Email marketing to first-time home buyers

If the new lead is a first-time home buyer, it is a good idea to educate him on the typical process of looking for houses, preparing for financing, and so on. You can put them at ease and gain their trust by paying them more attention.

Subject: We’ve got your back.

Hello, #Name#.

First and foremost, congratulations on your decision to purchase your first home!

You must be thrilled. But, as you can imagine, the entire process can be intimidating at times. That is why I wanted to reach out and assure you that we will be there for you every step of the way.

I wanted to connect with you over the phone and go over some process details to better prepare you for exploring the real estate market.

Could you please set up a call at a time that is convenient for you? – #Connect to your calendar#

I’m excited to connect.


Educational email for real estate buyers

Furthermore, once you begin working with a buyer, it is always a good idea to send some educational material. It prepares them for the entire process while projecting your image as a knowledgeable and helpful individual.

Subject: Everything You Need to Know About Buying a House

Hello, #First Name#.

The home-buying process can be stressful at times. We are here to make things easier for you.

I’m sending you a few links to help you get your finances in order before making an investment –

Putting money aside for down payments – #Link to article on your website# Obtaining a mortgage pre-approval – #Second link# 

Evaluating your credit score and debts – #Third link#

In the coming days, I’ll send you more information about property evaluations, inspections, and current market conditions.

Please let me know if there is anything else I can do for you.

Best wishes,


Testimonial from a Home Buyer

Nothing, however, is more effective in gaining a customer’s trust than a testimonial from another satisfied customer. So, whenever you assist in the closing of a deal, make sure to record short video testimonials.

We don’t label the video as a ‘testimonial’ in this email template. Instead, send it as – another home buyer’s story from which other buyers can learn. So you don’t appear to be promoting your own company.

Subject: #Name of the happy customer# found his dream home in #Area#

Hey #First Name#,

#Customer’s first name# contacted us a few months ago, and I am grateful that I was able to assist him in finding his dream home in #Area#.

Being on a similar path, I thought you might be interested in his home-buying insights and experiences. Here’s a quick video –

#Insert a link to a short video testimonial#



Real estate seller email templates

To secure the supply side, you must also reach out to potential sellers on a regular basis. Let’s take a look at some useful email templates for contacting real estate sellers.

Testimonial from the seller

A testimonial from a satisfied seller is an effective way to establish trust and authority early on.

Subject: #Pleased customer name# had his house sold in #Number# days.

Hey #Name#,

In #Month#, we met #Happy customer name#. His intention was to sell his #Brief description of the house# in #Area#. We were able to find him a buyer and close the deal in #Number# days after listing his property on our platform.

Here is what he had to say about the whole thing:

#Insert a link to a brief testimonial video#

We have a strong online presence and a large following on social media platforms. This greatly aids in attracting the right buyers for your property.

If you want to sell your house, we can promote your listings on our platform to find you great deals. Please notify me when you are ready.



Notification of a new listing

You can notify the seller when a new listing is created on your website. If you also provide digital marketing or promotional services, mention them in the same email.

Subject: Your property listing has been successfully posted.

Hello, #First Name#.

Thank you for visiting our website and creating a listing. Your information has been saved and is available at the following link:

#Click here to view the property listing#

We can also promote it through our online channels and social media platforms to reach more people and find a suitable buyer as soon as possible.

Please let me know if we can arrange a quick call to discuss the matter. You can also contact me by phone – #Connect to your calendar#



A step-by-step guide to selling a house

Educate your clients so that they are better prepared to promote their property and review offers from buyers. Use this email template to schedule a call with them and walk them through the entire selling process.

Subject: Searching for a Buyer for Your Property

Hello, #First Name#.

Thank you for contacting us about selling your property in #Area#. If you’re selling your home for the first time, I’ll walk you through the basic steps.

  • Home Evaluation
  • Photography and staging
  • Listing
  • Showings That Have Received Offers
  • Buyer Examination
  • Completing the transaction

Can we set up a call for next week to go over the details? Please plan from here – #Connect to your calendar#



Follow-up email

Most people will pay attention to your emails and respond to them after receiving 3-5. Following up on your first email is crucial.

You don’t have to do it by hand; instead, use an email automation tool to set up a sequence of cold emails. You can include 5-6 cold emails in your sequence and space them out a few days. Remove that person from the mailing list once they respond to your email.

You can use the email templates below to create the follow-up emails in your drip email sequence.

Listing of new real estate

When an interested buyer expresses an interest in purchasing property in a specific area, you can send him monthly listings in that area. It will be similar to sending out a newsletter containing real estate listings.

Subject: New properties that match your search criteria

#First Name#, how are you?

Since last week, we’ve added a few more properties to the #Area# listing.

#List of available properties with photos#

Please let me know if anything catches your eye and we can set up a showing.

Please let me know if you want to broaden your search. I’ll make arrangements to send you the updated listings.



Why use a cold email automation app for your cold email campaign?

SafeMailer can boost the email deliverability and opening rate for your real estate email campaigns by  300-600% ! This solution is ideal for email campaigns where you send tens to hundreds of emails in a day. It will help you build up and maintain a healthy sender reputation so that your emails are well received by your customers.

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